Long-Term Care: The Need & The Cost (2024–25)

Data from Genworth's annual Cost of Care Survey (partnership with CareScout), the most comprehensive LTC cost study in the U.S. The 2025 CareScout survey covered 15,000+ providers; the 2024 Genworth/CareScout survey contacted 140,000+ providers.

70%
Will Need LTC at Some Point
Of Americans turning 65 will require long-term care services at some point during their lifetime.
HHS/ACL; Genworth Cost of Care Survey; Inszone Insurance (2025)
$127,750/yr
Nursing Home Private Room (2024)
National median; +9% from 2023. Daily rate: ~$350. Up to $129,575 in CareScout's 2025 estimate.
Genworth/CareScout Cost of Care Survey 2024 (released Mar 2025)
$6,200/mo
Assisted Living Facility (2025)
$74,400/year; +5% from 2024. Ranges from $40K (low-cost states) to $140K (Hawaii).
CareScout Cost of Care Survey 2025
$26,000/yr
Adult Day Care (2024)
Lower-cost community option at 5 days/week, 8hrs/day model. Often Medicare/Medicaid eligible.
Genworth Cost of Care Survey, 2024; Inszone Insurance 2025

Care Cost by Setting

🏠
Home Care β€” Non-Medical
$35/hr
~$80,080/year at 44 hrs/week. +3% YoY.
Source: CareScout 2025
🏑
Assisted Living Facility
$6,200/mo
$74,400/year. Ranges $40K–$140K by state.
Source: CareScout 2025
πŸ₯
Nursing Home (Private Room)
$127,750/yr
National median. Semi-private: $111,325/yr.
Source: Genworth/CareScout 2024

Medicare Does NOT Cover Long-Term Custodial Care: Medicare covers short-term skilled nursing after hospitalization (up to 100 days). It does not cover custodial care β€” the type needed when someone requires help with daily activities like bathing, dressing, or eating. Medicaid covers LTC only after assets are nearly exhausted. This is the primary financial risk of longevity.

Annual Long-Term Care Costs by Setting (2024–25)

Care
Setting
Annual Median
(2024–25)
MonthlyDaily/
Hourly
YoY
Change
Coverage
Notes
Nursing Home β€” Private Room$127,750–$129,575$10,646–$10,798$350–$355/day+9% (2024)Medicare: short-term only; Medicaid: if eligible
Nursing Home β€” Semi-Private$111,325$9,277~$305/day+7% (2024)Medicaid most common payer
Assisted Living Community$70,800–$74,400$5,900–$6,200~$196/day+5% (2025)Private pay, LTCi; not Medicare/Medicaid typically
Home Care β€” Non-Medical (44 hrs/wk)$75,504–$80,080$6,292–$6,673$33–$35/hr+3–10%Private pay, LTCi; some Medicaid waivers
Adult Day Health Care$26,000$2,167~$100/dayStableSome Medicaid; sliding-scale common

Sources: Genworth/CareScout Cost of Care Survey 2024 (released March 2025; 140,000+ providers); CareScout Cost of Care Survey 2025 (July–Nov 2025). VeritasRM (June 2025) citing both surveys.

Annual LTC Cost by Care Setting β€” National Medians (2024–25)

Source: Genworth/CareScout Cost of Care Survey 2024 & 2025 Β· Plootus Research 2025

LTC Insurance Premium by Age (2024–25)

LTC insurance premiums rise sharply with age and are significantly higher for women (who statistically need care longer). Data from the AALTCI 2024 Annual Price Index survey. All premiums are for a $165,000-benefit policy with no inflation protection unless noted.

Age at
Purchase
Single Male
(Annual)
Single Female
(Annual)
Couple
(Combined)
vs.
Age 55
Planning
Note
Age 45~$700~$1,100~$1,700Best ratesLowest premiums; best health eligibility odds
Age 50~$820~$1,300~$2,000Still affordableSweet spot β€” healthy enough to qualify, lower rate than 55
Age 55$950$1,500$2,600BaselineAALTCI 2024 reference age; most commonly purchased
Age 60$1,200$1,900$2,600+26–27%Still insurable for most; costs rising noticeably
Age 65$1,700+$2,700+$3,800++79–80%Many applicants declined due to health; limited options
Age 70+$3,000+$4,500+$6,000++215%+Increasingly difficult to qualify; hybrid products common

⚠️ Important: Only about 3–4% of Americans age 50+ carry LTC insurance (KFF Health News, 2023). The market has contracted significantly as insurers have exited or raised premiums dramatically. Hybrid life insurance/LTC policies have grown in popularity as an alternative β€” they combine a death benefit with LTC coverage and don't require use-it-or-lose-it premiums. Consult a licensed insurance professional for current quotes specific to your health and state.

Source: AALTCI 2024 Annual Price Index survey (referenced by NCOA, Nationwide, Aug 2024). All for $165,000 benefit with no inflation protection. Age 45, 50, 65, 70+ estimates are Plootus extrapolations based on AALTCI data patterns. KFF Health News (2023) for coverage rate.

LTC Insurance Tax Deductibility (2025)

Premiums paid for tax-qualified LTC insurance policies may be deductible as medical expenses if you itemize. The IRS sets age-based annual limits on deductible premiums, adjusted annually.

Age Range (Tax
Year End)
2025 Max
Deductible Premium
Notes
Age 40 or younger$480Must itemize; total medical expenses must exceed 7.5% of AGI
Age 41–50$900Same conditions apply
Age 51–60$1,800Same conditions apply
Age 61–70$4,810Significant benefit for most buyers in this age range
Age 71 and older$6,020Highest deduction limit β€” most advantageous age bracket

Source: IRS 2025 Tax-Deductible Limits for Qualified LTC Insurance Premiums (AALTCI; VeritasRM June 2025). Self-employed individuals may deduct 100% of eligible premiums without itemizing. Consult a tax professional.

How to Plan for Long-Term Care Costs

  • 1

    Buy Earlier for Lower Premiums

    The single most impactful decision is timing. A policy bought at age 55 vs. 65 can cost less than half as much annually. Waiting also increases the risk of being declined β€” a significant health event can make you uninsurable. Most financial planners suggest considering LTC insurance between ages 55–65.

  • 2

    Understand What Medicare Does β€” and Doesn't β€” Cover

    Medicare covers skilled nursing care for up to 100 days after a qualifying 3-day hospital stay β€” but only if you need skilled care. It does NOT cover custodial care (help with daily activities) which is the most common LTC need. Medicaid covers LTC only after you have spent down most assets. Source: Medicare.gov (2025).

  • 3

    Consider Hybrid Life/LTC Policies

    Hybrid policies combine life insurance (or annuity) with LTC benefits. You don't lose premiums if you never need LTC β€” the death benefit pays your heirs instead. They've grown significantly as traditional standalone LTC policies have become harder to buy. Generally require a lump-sum or limited-pay premium structure.

  • 4

    Self-Insure With a Dedicated Fund

    If you have significant assets ($1M+), self-insurance may be an option: invest a dedicated portfolio specifically for potential LTC needs. The national median LTC need is about 3 years; a $200,000–$400,000 dedicated fund (starting from age 55) may be sufficient for many middle-income needs. This avoids insurance risk and premium increases.

  • 5

    Home Care Is Often the Preference β€” and More Affordable

    Most Americans prefer to receive care at home. Home care (non-medical caregiver, 44 hrs/week) costs a national median of $80,080/year β€” less than nursing home care, and often eligible for family caregiver arrangements. A smaller LTC policy covering home care only can be significantly less expensive.

  • 6

    Have the LTC Conversation Early

    Nearly 70% of Americans say they haven't talked about LTC planning with family. Starting the conversation at age 50–55 β€” when healthy β€” allows time to explore options, understand family care preferences, and make financial arrangements before a crisis occurs.

Long-Term Care FAQ

Based on the 2025 CareScout Cost of Care Survey, national median costs are approximately: Nursing home (private room) ~$129,575/year ($355/day, +1% from 2024); assisted living community $74,400/year ($6,200/month, +5%); non-medical home care $80,080/year at 44 hours/week ($35/hour, +3%); adult day health care ~$26,000/year. These are national medians β€” costs vary significantly by state and local market.
Medicare does NOT cover long-term custodial care β€” the most common type of LTC, which involves help with daily activities like bathing, dressing, and eating in a nursing home or at home. Medicare does cover: (1) Short-term skilled nursing facility care (up to 100 days after a qualifying 3-day hospital stay, with significant cost-sharing after day 20); (2) Short-term home health care for skilled nursing or therapy after an illness/surgery. Once you need only custodial care, Medicare stops paying. Source: Medicare.gov (2025).
Most financial planners and the AALTCI recommend buying LTC insurance between ages 55–65 β€” ideally closer to 55–60. This window offers: lower premiums than waiting until 65+; sufficient health to qualify; and enough years for the policy to potentially be needed. The AALTCI's 2024 Price Index found that premiums at age 60 are roughly 26% higher than at age 55, and at age 65 they are roughly 80% higher. Beyond 70, many traditional LTC products are unavailable. Source: NCOA citing AALTCI; NCOA.org LTC insurance article.
Tax-qualified LTC insurance policies typically cover care in: (1) Nursing homes; (2) Assisted living communities; (3) Home health care; (4) Adult day centers; (5) Hospice care. Benefits are triggered when you need help with at least 2 of 6 "Activities of Daily Living" (ADLs: bathing, dressing, eating, toileting, continence, transferring/mobility) or have severe cognitive impairment. Policies have a benefit amount, a benefit period, an elimination period (typically 90 days), and optional inflation protection.

Sources

Genworth/CareScout Cost of Care Survey 2024 (released March 2025; 140,000+ providers) Β· CareScout Cost of Care Survey 2025 (July–Nov 2025) Β· AALTCI 2024 Annual Price Index survey (referenced by NCOA, Nationwide, Aug 2024) Β· KFF Health News (2023) for LTC insurance coverage rate Β· HHS/ACL LTC statistics Β· IRS 2025 Tax-Deductible Limits for Qualified LTC Insurance Premiums Β· VeritasRM (June 2025)